PERFORMANCE REPORTING

Numbers you can understand. Decisions you can act on.

Our reporting approach focuses on relevant metrics, business context and clear next steps.

WHAT WE REVIEW

Performance across the operation.

Reporting scope is tailored to each marketplace and the data available in your account.

01 / MEASUREMENT

Sales & revenue

Revenue trends, units and product-level movement.

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02 / MEASUREMENT

Advertising efficiency

Spend, attributed sales, ACOS, ROAS and TACoS.

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03 / MEASUREMENT

Traffic & conversion

Sessions, impressions, clicks and conversion metrics.

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04 / MEASUREMENT

Catalog quality

Listing status, search coverage and content opportunities.

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05 / MEASUREMENT

Account operations

Inventory issues, account health and operational exceptions.

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06 / MEASUREMENT

Action priorities

Key findings, next steps and responsible workstreams.

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Clear definitions. Consistent context.

ACOS = ad spend / attributed ad sales. TACoS = ad spend / total sales. ROAS = attributed ad sales / ad spend. Attribution windows and definitions vary by platform.

LET’S TALK

Make your marketplace data more useful.

Tell us what you are building. We will help identify the right next step.

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